PLR as a source of IM (Internet Marketing) quality content marketing for businesses, consultants and webmasters.
Where do you get quality internet marketing content when time is short?
Importance of Quality Content
Content rules and putting out irrelevant and poorly written or produced content will never win any friends. Content on web sites that is not original is also not something I will do and it can also be hard to find content to curate that adds value to us as readers and viewers.
As a local marketer I know that the information I share also needs to be current and offers those who reveive it ideas and methods that can be utilised with a strong chance of being successful for their business or their clients.
Content has to read well or be attractive to watch or listen to or the message won’t be conveyed. From a presenters perspective it also has to be able to be used flexibly so that a single piece can be re-used and revamped while still delivering value to the audience.
PLR Once bitten twice ….
PLR (Private Label Rights) is a possible solution. Several years ago I ventured into this territory and found I had wasted my money. Sadly the bulk of the content I acquired rights to wasn’t at the standard of the example pieces presented with the sales page.
Not all are suspect ….
I have re-found a couple of PLR sources, I know I can trust, who present decent content that can be fairly quickly reworked by me or which I could be out-sourced to rewrite to fit my audience needs or can be used out of the box. These are a great source of content that fit the high value and flexible use criteria. Taking some of the pieces I have found some great articles for my Golf, Local Marketing, Business and Hypnosis areas of interest and are more than worth sharing with my groups.
Here is one I came across today-
Intoductory Offer on IM Videos ($9 price ends 1:00am AEST 25 August 2015)
Currently Edmund Loh has a package of WP How to Videos suitable for people wanting to develop internet Marketing for their business and who in business doesn’t want to do better in the IM area today.
(This is an affiliate link for which a commission may be paid)
Here’s a list of the How To Video titles –
Profit from PLR
Auto Responders for your list
- Aweber: How to create a list
- Aweber: How to schedule follow-up emails
- Aweber: How to create a broadcast
- Aweber: Automation rules
- Aweber: How to create a signup form
- Getresponse: How to create a list
- Getresponse: How to schedule follow-up emails
- Getresponse: How to create a broadcast
- Getresponse: Automation rules
- Getresponse: How to create a signup form
- WordPress: How to install WordPress
- WordPress: How to configure WordPress
- WordPress: How to find and install plugins
- Paypal: How to create your Paypal buy button
Marketplaces for your Online Products
- JVZoo: How to add your Products
- JVZoo: How to set up your sales funnel
- JVZoo: How to create a buy button
- WarriorPlus: How to add your Products
- WarriorPlus: How to set up your sales funnel
- WarriorPlus: How to create a buy button
- Clickbank: How to submit your product
- Clickbank: How to get your buy button
Hosting your Domain
- GoDaddy: How to set your DNS
- GoDaddy: How to create a forwarding URL
- NameCheap: How to set your DNS
- NameCheap: How to create a forwarding URL
- FileZilla: How to log into a hosting account
- FileZilla: How to upload and delete files
Search Engine Optimization (SEO)
- SEO: On-site Optimization
- SEO: Off-site Optimization
Edmund Loh’s IM How To Videos (This is an affiliate link for which a commission may be paid)
Marketers and Business owners could easily use this material to better market themselves and with PLR provide these videos to others and recoup their costs.
Just one sale of a video or a group of them for $9 will recover the investment.
There is significant benefit in up-skilling to have staff and clients using Word Press Plugins so that the consultant web masters don’t get called in to repair the damage.
Just looking at the areas covered shows you that there is something for many local business clients to use even if they don’t need all the skills.
Local businesses can benefit from you, as a marketer, sharing information about internet marketing, using WordPress, understanding hosting and even FTP and the Off-Line SEO is almost an essential to getting a good web site response.
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Ask for the Sale from the moment you meet.
Several years ago I read about a very wealthy American businessman who bought a multi million dollar insurance policy.
There’s a decent commission attached to that sort of policy.
One of his fellow Club Members was a successful and well to do Insurance Salesman and when he heard about the policy his nose was put somewhat out of joint.
When he asked “Why didn’t you buy from me?”
The reply was short and to the point. “You didn’t ask me!”
Be Sales Subtle
I don’t mean bluntly demanding your customer to buy but I do mean sell from the start.
I do mean start with a successful selling attitude in the clear knowledge that your product or service will add value to yo0ur customer.
I do mean expect to gain the sale – after all you should have qualified the customer has the authority and means to buy.
You must keep your customer focussed on the sale and don’t get distracted.
Set yourself clear discussion boundaries and keep the dialogue withing those boundaries.
If you get outside them you will lose the sale.
You’ve probably heard of “trial closes”.
They do work because every time you get agreement the customer is one step closer to buying.
Every time you get a disagreement you learn that you haven’t answered a question. Ask more questions and remove the obstacles or show why they are not deal breakers and that even with them the customer will be better off.
I’ve watched many salesmen over the years and seen many deals lost because they didn’t ask for the sale even though they used trial closes and had a great chance of helping the customer.
For many people asking for the money is taboo.
If you have a great product then asking for the sale and the money shouldn’t be a problem.
If you don’t the bloke next door with an inferior product probably will.
Selling is Serving
Selling is not about manipulating people to buy stuff they don’t want. That’s unethical and just being a con-artist.
Selling is about delivering solutions to peoples problems with products and services that will help them.
Serve your customers and they will serve you more customers in return.