Market analysis

Know your market place and deliver .....

A talented business builder and consultant said that there was an immutable law of marketing and I quote it here:-

"If you can see through Susan's eyes
You can sell Susan what Susan buys"

Understanding what the market wants is an essential skill for the business operator to have.  If you have it, you can run a market driven operation rather than one driven by your product.

Ask yourself "What does our product or service do for our clients or customers?"  If you can understand that one question you are on the way to being market driven.

A musician I know was an accomplished classical guitarist and was having trouble getting work playing his favoured style of music.  His eyes were opened by a businessman friend who identified that if he  played popular acoustic music or Rock'n'Roll he'd probably get lots of work.  So he made a change in style, for public consumption, and was able to meet his need for an income.  His friend had looked at the market through the customers eyes and his understanding of the market enabled him to give sound advice.  This helped the musician turn his skills into a more profitable lifestyle, while allowing him to privately explore his real passion -classical guitar .

Remember to satisfy the market and you'll find success.

What do we do?

We conduct surveys with your customers by electronic or hard copy questionnaires and telephone or our preferred face to face interviews.

Our surveys are statistically analysed and reported confidentially.  Client information is not individually identifiable to the business operator except where the client has signed an authorisation that their answers be made available.   We find this gives more honest and hard hitting feedback.

Some of the areas we cover:-

Professional Practices

We have a program that enables us, in the first stage, to obtain confidential information and feedback about customer perceptions; and, in the second stage, to gather specific client information about potential service opportunities.
This is a powerful tool for client services improvement and future target marketing to clients.

Customer surveys

Our programs are specifically designed for each business client.
We prepare questionnaires to enable our clients to target specific areas of their business or be as general as they choose.

The information provided enables business operators to identify where customers perceive there are problems and then take action to change the perceptions.

Competition

The smart business operator knows what the competition is up to. 
We can help the business owner identify who and what the competition is.
We can help you identify threats in the marketplace as part of the ongoing change in the economy, demographics, technology and other areas that can be a threat to your business from a competitive standpoint.
We can help you develop systems to constantly monitor the competitive nature of the marketplace.