I received an email this morning from the Traffic Travis team about 2012 SEO tactics.
Here is a paragraph from that email -

“One of our SEO expert staff members, Jason, has written a detailed blog post on the topic of how to boost your search engine visibility in 2012.”

It is a great article and one I, and my clients, will benefit from.
Here is a link for you.

2012 SEO Article

or copy and paste to your browser -

http://www.affilorama.com/improve-affiliate-site-search-visibility-2012

SEO is always a contentious area with many theories about how it is best done.

My experience has been that relevance of content and organic backlinks from a wide variety of topic related sites and having a site which links internal pages well works best.

Now social media are being brought into the equation and this will require a significant change in approach for many – especially the power it seems Google Plus and YouTube have to affect rankings.

I’m concentrating on Local business sites and using them in conjunction with mobile marketing have a powerful resource to offer. In 2012 SEO will continue to be a major aspect of the services offered.

2012 SEO Power

Delivery of great page rankings in your local market remains imminently achievable.
Take up you position now because in a year or two it will be so much harder to rank with increasing competition moving into the web every day.

Discover our local marketing services
In 2012 SEO needs to be taken very seriously and that’s what local mobile internet marketing services is all about

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There is a great amount of leverage to be gained by having a marketing plan that integrates the three main streams available to smaller businesses and once set up require very little time to maintain.

Local Mobile Internet Marketing is a fantastic and vibrant combination.  Businesses can change their websites, messages and marketing messages in a flash (well almost).
This speed and flexibility is why services like the Yellow Pages books are suffering.
If you can get a great page 1 Google position form organic searches, that’s without paying for it,  it makes the Yellow Pages seem very very expensive.

Lets have a look at the three – Local Mobile Internet

Local marketing methods are not dead, just not as effective as they once were.

There will still be a need for newspaper ads, letterbox drops, community activities and sponsorships.

These help build your community and local presence.

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Mobile marketing is the “new kid on the block” as far as smaller businesses go.

We now have access to tools that, until recently, were avalaible only to businesses with big budgets.

Technology has automated these opportunities and the means of collecting the information to build a mobile list are right in front of most business owners and they don’t even know it.

A counter form is a great place to start and give a small gift to those who fill out the mobile and email details.  Make sure they sign it too.

Facebook is another way to collect this information and enables you to get good quality information.

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Internet Marketing has now become an old methodology and has not been the easiest for small businesses to access (costs) use (technical skills).

Web sites and site maintenance have become much less technical and much more friendly to the wallet in the last few years.

This means all businesses should be able to take more opportunities on the internet and build a strong presence there.

Changes in the way the search engines operate mean that local businesses now have an advantage when searches are made.

Google likes to show you local businesses first.

Now lets look at the power of harnessing a Smartphone into your marketing armory.

You just have to have a mobile friendly (mobile optimized) website to take advantage of this now common technology.

More than 20% of all searches on the internet are made with mobile devices.

If you don’t cater to them you will miss 1/5 of your customers enquiries.

By 2014 it is expected to rise to over 50%.

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I recently reviewed an internet marketing course written in the first half of 2010 which recommended students ignored mobile devices.

How things have changed.
If you ignore this segment of the market you losses or “money left on the table” will be more than 1/5 of your custom.

Why do I say that?
People calling on a mobile, more often than not, are in a hurry and need their problem solved quickly.
They are often described as having their credit card out and ready to buy.

Google now looks at sites to see if there is a mobile optimized site when ranking sites.

To rank on page 1 of Google as a local business is not impossible at the moment.  In a couple of years it will be unless you already have a strong web presence and Google likes old sites, (old in age not old in content).

The combination of these three engines has put an awesome amount of power in the hands of smaller businesses and not to take advantage of it is just not a sensible play in this current economic time.

Harness the power of three – Local Mobile Internet Marketing

More than the sum of their outputs Local Mobile Internet

For further information please contact Chris now to discover what he can do for your business with local mobile internet marketing.

Please visit my facebook page for local mobile internet marketing and click the like button there.

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The On-line local marketing wave is building and it’s time to catch it

A neatly written article explaining the need for small businesses to use the internet to their advantage  in local marketing or risk being left behind.

By Allan Joseph

As a small business owner, if you do not take advantage of the Internet, then you are missing a huge opportunity to promoting your products and services. Using online local Internet marketing tactics can transform your small business marketing into BIG business marketing.

Admin – Local marketing used in conjunction with your site, mobile tactics is a powerful combination.  You can’t just use one of them and achieve great results.  The local mobile internet team of players produces a huge effect compared to any of the three being used alone.

Nearly 50% of businesses have taken that first essential step to getting online: building a web site. That’s great but, unfortunately, just having that small piece of real estate on the web isn’t enough. It’s a start, so let’s build on that by reviewing some basic things to do with the web site first. The appearance and the content of your web site should be simple and valuable. Whoever visits your site should find it attractive and should be able to clearly understand your company’s benefits. Try having enough information on the site to answer the most frequent questions that your prospective customer might have. Even more, have information on the site that explains what they SHOULD know, but don’t know to ask about. Again, just putting up a site on the Internet isn’t going to be enough to bring more business, but make sure it is done right.

Admin – Your site is real estate and your should always develop it with the idea of selling it a t some date into the future.  Some people make a living from establishing websites and building a following then selling.  the profits can be astounding.

The key to using your web site to drive more traffic to your business, with phone calls, online purchases, or in-store visits, is capture the attention of people searching for your goods and services online. The number of people using search engines, such as Google, to find local businesses like yours is skyrocketing. Recent studies show that many more people are searching the web for local products and services than picking up the “handy” yellow page book. Google and its rivals have figured that out and they are investing heavily to designing their search engines to cater to that audience. Therefore, you need to do THREE THINGS right now to benefit from that trend.

Admin: Have a look at Local Marketing and Google statistics on web searches and note that Mobile Devices are expected to dominate all internet searches by 2015. 

1) First, construct your web site to conform with what the search engines want to show their users. Specifically, find out what the online searchers are typing into the search box and write your web site’s content to accommodate. That is often referred to in the Internet marketing community as on-page search engine optimization (or SEO).

2) Second, promote your web site in as many places as possible (online and offline). “As many places as possible” includes, but is not limited to, these activities: finding web pages online where a link to your web site can be placed; adding your business information to online local directories; adding your business information to social media sites; creating content in the form of articles, videos, images, reports, etc. and posting it on a variety of online content sharing web sites; and others! With a little creativity, you will find that there are more opportunities to reference your business and link back to your web site than you’ll ever be able to do.

3) Third, manage your reputation online. If you do nothing else, you should be monitoring what people online are saying about you, your business, your competitors, your suppliers, and even your customers (if you’re B2B). Many tools exist to monitor these conversations.

Admin: Local marketing can be a very powerful process when it is based on the trio of local combined with mobile and the internet.  This combination can lead to local market domination and great acceptance of the business by the community.

If you want to attract more customers, then take advantage of the Internet by making it easy for people to find your business when they are looking for it. Nowadays, people are using the Internet as their primary source for researching local businesses. If you understand that and implement these three steps, you will be in a great position to attract that audience. If not, your competitors will.

If you are a small business owner that understands the value of the Internet as described in this article, then you’re ready to take action.

Click this link to find out more about affordable local online marketing.

Article Source: http://EzineArticles.com/?expert=Allan_Joseph

 

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Isn’t it sad how the top 10 most advanced nations are so far behind a developing nation in the commercial use of mobile apps.
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How many ways can this smartphone technology be used that haven’t yet been tapped.
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The speed of transfer of data has never been faster.

Google research shows that SmartPhones are the new device for web surfing, shopping and interacting with business and friends.
Here is what Google had to say 13 April 2011. The movement will have strengthened since then.

Mobile marketing is here to stay while smartphones abound.

SmartPhones will dominate mobile marketing for some considerable time

Small business owners now have access to state of the art marketing tools.
These are at a fraction of the cost of traditional advertising.
Having speed and flexibility on their side they will hold a powerful position in the market if they get in and dominate it now.

WordPress is the easiest way to get there.

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Discover WordPress – the easy way

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This post and web site focuses on the Local and Mobile Marketing services of the ProfiTrain business consultancy.

See our Deals and Offers

If you don’t want professional help building your site and preparing a marketing strategy then you can always Do It Yourself.

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Learn How To Use WordPress like the Pro’s

Click this banner to see one of the best value courses on the net.

Discover WordPress

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If you are in business you need to sell.  

WordPress gives you access to the internet at a fraction of the cost of other media.

• Do you want to have a web site that looks like a million dollars
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• Do you have a story to share with the world?
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• Do you want to attract readers to visit your blog?
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• Have you ever thought of paying for your blog with some Google adsense ads?
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• Turning your site into an affiliate sales site?
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• There is enough in this program to get you up and running quickly.
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What you get in WordPress 101

• 23 training videos
• 50 WordPress Themes
• 30 Plug-ins – great time saver having them in 1 place
• Bonus video with 23 tricks and tips

If you buy this package through this site  send me a copy of your Payment and I’ll send you 3 PLR ebooks for yourself to use and to on-sell or give away to your customers.

WordPress 101 is the answer to your personal blog and business site problems.

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Below is a short video of Professor Kotler extracted, I presume, from a London Business Forum address.

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Never before’s of  Mobile and Online Marketing

• Never before has there been a time when so much potential and ability to interact with the marketplace has been so powerful.
• Never before has the SME sector had such capacity to discover what the market wants.
• Never before have the SME’s been able to focus so clearly on niches.
• Never before has any SME been able to broadcast messages to it’s customers when it wants a boost in business.
• Never before have the tools and opportunities been so inexpensive and available.

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Online Marketing Tips Confirm Need to Interact With Customers.

If you have been wondering what the future of online marketing is and where it is now.
This is an enlightening view.

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It’s a short video and it supports everything ProfiTrain has been presenting here on the COSC – Local and Mobile Marketing web site.

Marketing has moved on significantly since I studied it at University 20 years ago and is so much more exciting now.
Professor Kotler would be an interesting lecturer to listen too as he appears to be inline with some great street wise marketers like Mal Emery.
Some academics are still preaching the old mantras which are no longer relevant in this electronic speed of light age.

He tells of the importance of

• Creation of strong products
• Communication
• on an emotional level,
• to the logical and creative minds
• to the community at large
• to build relationships
• to engage customers in dialogue and ideas
• Delivery in ways that truly build and provide value
• Solve a problem or provide pleasure
• Targeting and focusing on your market
• Profiting from your business activities

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I have heard some interesting marketers speak over the past two years.

They have expressed, perhaps more colorfully, these themes  so if you are holding back on getting into marketing then you should move fast and now.

<h3>Join the businesses using online marketing to claim your spot on the net now.</h3>

If you don’t then you may have missed the boat as your competitors or new players do.

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http://tinyurl.com/helpsedongdisastervictims

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